Cold Display Solutions ™ impulse and Open Display range offers powerful performance in a plug-in package, creating attractive open displays with exceptionally accurate temperature control.
Cols Display Solutions ™ Impulse Open Displays have been as an effective way to encourage impulse point-of-sale purchases.
One of the main features for both doored and open-fronted display cases is how accessible they are to the consumer for selecting the product. A doored display case can be deemed a little more difficult for consumers to use, as they must open or slide a door to reach the products inside, which can add an extra few seconds onto their shop and be awkward if holding a basket or bags etc. On a positive note, the reduction of the ‘cold aisle syndrome’ with a door encourages customers to spend longer browsing the cabinets.
Impulse merchandising display cases offer a better shopping experience with unrestricted views of the product, encouraging customers to make impulse purchases. During busy periods and stores with narrow aisles, open-fronted cabinets do not have the issue the doored cabinets have where customer flow is hindered and access to products is limited. Open display fridges are desired merchandisers that are proven to increase the sales because of no barrier to entry fridge, or in short, you can say they don’t have any doors. Your customers can easily access the products on their own.
We sell most of these units to service stations and conveyance stores .Our dedicated impulse units have a small foot print and are often placed near high foot traffic or the counter
Our units are fully self contained – all you need to do is provide the correct power outlet for the unit
Digital controllers control precisely for accurate temperature delivery .The controller also controls defrost operation .Our impulse cabinets add a heater element to aid in a fast and effective automatic defrost .Units are mounted ion heavy duty lockable casters
Shelving is 3 rows plus a base .The shelves have clip in brackets meaning they are easily adjustable on all our impulse fridge range .A night curtain is added to evey unit that can pulled down during times you are not trading to further save power
These units use an air curtain to provide cooling , its important the unit is placed correctly and not in a draft and in an airconditioned space .To aid with this Cold Display Solutions™ has added airflow deflectors to the base and discharge air at the top pf the cabinet , this saves power and gives a more accurate temperature in the impulse display fridge
Conclusion Impulse and open display refrigerators provide an easier route to products for your customers . This means that this decision is arguably down to personal preference, customer demographics and price. Do you have an opinion on this issue? Have you already made the decision? If so, we’d love to hear from you in the comments.
As well as leaving a comment, you can also contact our team of experts via our multiple branches in Brisbane Sydney or Melbourne . If you are looking to install a refrigerated display cabinet for your business, whether this is an open-fronted display cabinet or a doored display cabinet, then we can help. Please use the details on our contact us page or you can fill out our online enquiry form for a quick and informed response.